Subject category:
Marketing
Originally published in:
2018
Length: 6 pages
Data source: Field research
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Abstract
The case is about business development and sales planning. The case deals with a young new business development executive who was responsible for developing a business for edutech products in a new sales territory, having a substantial presence of an established brand. The case deals with devising a sales plan and call including sales pitch for winning market share
Industries:
Size:
USD2Billion
Other setting(s):
2016-17
Subject category:
Marketing
Originally published in:
2018
Length: 6 pages
Data source: Field research
About
Abstract
The case is about business development and sales planning. The case deals with a young new business development executive who was responsible for developing a business for edutech products in a new sales territory, having a substantial presence of an established brand. The case deals with devising a sales plan and call including sales pitch for winning market share
Settings
Industries:
Size:
USD2Billion
Other setting(s):
2016-17
Related
Subject category:
Marketing
Originally published in:
2018
Length: 6 pages
Data source: Field research