Product details

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Published by: Ivey Publishing
Originally published in: 1999
Version: 2008-07-21
Length: 16 pages
Data source: Field research

Abstract

AWARD WINNING CASE - This case is second place winner of the MDC of Hong Kong Case Writer of the Year Award. The senior market associate of Trojan Technologies reflected on the water shortages anticipated in developing countries created by their explosive economic growth. Trojan sold water disinfecting equipment, and the senior market associate''s job was to find new areas for growth. China was particularly intriguing because it had as much water as Canada, but 40 times the population, and its economic boom would further stress current water resources. Trojan had set growth hurdles of 30 per cent per year, and it needed new markets to reach that objective. The task in new market development was to determine if Trojan should enter China, and if so, when, where and how. The associate knew little of China: how decisions were made for water disinfecting equipment, whether Trojan''s patents would be protected, and what level of resources would be required. The vice-president of new business development wanted to see recommendations within the month. There is a French version available ''9A99MF28''. There is a Simplified Chinese version available ''9A99MC28''.
Location:
Size:
Medium
Other setting(s):
1999

About

Abstract

AWARD WINNING CASE - This case is second place winner of the MDC of Hong Kong Case Writer of the Year Award. The senior market associate of Trojan Technologies reflected on the water shortages anticipated in developing countries created by their explosive economic growth. Trojan sold water disinfecting equipment, and the senior market associate''s job was to find new areas for growth. China was particularly intriguing because it had as much water as Canada, but 40 times the population, and its economic boom would further stress current water resources. Trojan had set growth hurdles of 30 per cent per year, and it needed new markets to reach that objective. The task in new market development was to determine if Trojan should enter China, and if so, when, where and how. The associate knew little of China: how decisions were made for water disinfecting equipment, whether Trojan''s patents would be protected, and what level of resources would be required. The vice-president of new business development wanted to see recommendations within the month. There is a French version available ''9A99MF28''. There is a Simplified Chinese version available ''9A99MC28''.

Settings

Location:
Size:
Medium
Other setting(s):
1999

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