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Case
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Reference no. 9A98B035
Published by: Ivey Publishing
Originally published in: 1998
Version: 1999-11-15
Length: 8 pages
Data source: Field research

Abstract

Sean Brown, founder of G&B Ropes, a rope manufacturer in Orillia, Ontario, must decide on the method of entry into the climbing rope market. Brown must also analyse the performance of G&B''s two current lines - recreational marine and industrial.
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Abstract

Sean Brown, founder of G&B Ropes, a rope manufacturer in Orillia, Ontario, must decide on the method of entry into the climbing rope market. Brown must also analyse the performance of G&B''s two current lines - recreational marine and industrial.

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Location:
Size:
Small

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