Product details

The director of human resources for Grupo Industrial Bimbo, SA, was involved in a corporate re-engineering initiative. In response to the changing Mexican business environment, the company''s senior executives had initiated a review of operations in an attempt to increase competitiveness and ensure the company''s survival. The conclusions of the initial benchmarking studies, and some people dedicated to the re-engineering effort, recommended laying off 6,000 of the company''s 40,000 workers to reduce and control costs. The directors were concerned about how the company could preserve its corporate culture. A follow-up case (''9A98M011'') is available. There is a Spanish version available ''9A98MS10''.