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Case
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Reference no. SM295
Subject category: Strategy and General Management
Authors: George Foster (Stanford Graduate School of Business, Stanford University); Cameron Lehman (Stanford Graduate School of Business, Stanford University)
Published by: Stanford Business School
Originally published in: 2018
Version: 22 February 2018
Length: 9 pages
Data source: Field research
Topics: Digital; Hairstyling; Women; Small business owner; Marketplace
Share a link: https://casecent.re/p/152842
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Abstract

Melody McCloskey, founder and CEO of StyleSeat, discusses the earliest stages of her hair-appointment booking platform, from bootstrapping to fundraising, from a potential business model pivot to potential obstacles in the future.
Location:
California, USA
Industries:
Beauty; Health and Wellness; Technology
Other setting(s):
2018
Teaching note
-
Reference no. SM295TN
Subject category: Strategy and General Management
Authors: George Foster (Stanford Graduate School of Business, Stanford University); Cameron Lehman (Stanford Graduate School of Business, Stanford University)
Published by: Stanford Business School
Originally published in: 2018
Version: 20 February 2018
Length: 3 pages
Data source: Field research
View full details
Compact case
Supplement
-
Reference no. SM295SQ
Subject category: Strategy and General Management
Authors: George Foster (Stanford Graduate School of Business, Stanford University); Cameron Lehman (Stanford Graduate School of Business, Stanford University)
Published by: Stanford Business School
Originally published in: 2018
Version: 22 February 2018
Length: 1 pages
Data source: Field research
Topics: Digital; Hairstyling; Women; Small business owner; Marketplace
Notes: For terms & conditions go to www.thecasecentre.org/freecaseterms
View full details

About

Abstract

Melody McCloskey, founder and CEO of StyleSeat, discusses the earliest stages of her hair-appointment booking platform, from bootstrapping to fundraising, from a potential business model pivot to potential obstacles in the future.

Settings

Location:
California, USA
Industries:
Beauty; Health and Wellness; Technology
Other setting(s):
2018

Related

Teaching note
-
Reference no. SM295TN
Subject category: Strategy and General Management
Authors: George Foster (Stanford Graduate School of Business, Stanford University); Cameron Lehman (Stanford Graduate School of Business, Stanford University)
Published by: Stanford Business School
Originally published in: 2018
Version: 20 February 2018
Length: 3 pages
Data source: Field research
View full details
Compact case
Supplement
-
Reference no. SM295SQ
Subject category: Strategy and General Management
Authors: George Foster (Stanford Graduate School of Business, Stanford University); Cameron Lehman (Stanford Graduate School of Business, Stanford University)
Published by: Stanford Business School
Originally published in: 2018
Version: 22 February 2018
Length: 1 pages
Data source: Field research
Topics: Digital; Hairstyling; Women; Small business owner; Marketplace
Notes: For terms & conditions go to www.thecasecentre.org/freecaseterms
View full details