Product details

Irish Distillers (ID) is Ireland’s leading supplier of spirits and wines and produces some of the best-known and most successful Irish whiskeys, including the Jameson brand. In 1988, ID became part of Pernod Ricard and this connected their portfolio of brands to a global distribution network. This paved the way for Jameson to grow from being a domestic brand to an international brand. To support this growth, the Jameson International Graduate Programme was introduced in 1991. In 2012, ID made the strategic decision to expand the global footprint of its graduate programme. From a talent attraction, recruitment and selection perspective the initial challenges facing the programme in 2012 included the need to build programme awareness among 18-25 year old students and graduates; how to attract candidates with the required international language skills to support the programme’s international growth; how to realise the organisation’s internal ambition of being a ‘best in class’ talent provider to ID and; externally, how to become the No. 1 graduate employer of choice in their sector in Ireland. Five years later, in 2017, having made considerable progress in addressing these initial challenges, ID are now looking to the next phase in the graduate programme’s development to ensure it is ready to welcome a new generation of graduates and is ‘future fit’ to support the international growth ambitions of the Jameson brand. The case presents students with the task of evaluating the graduate programme’s contribution to the growth of the Jameson brand globally, to ID’s employer brand and to its talent pipeline, and of identifying the steps needed to secure the future success of the programme.