Subject category:
Strategy and General Management
Published by:
International Institute for Management Development (IMD)
Version: 31.05.2018
Revision date: 05-Jul-2018
Length: 21 pages
Data source: Published sources
Abstract
This case explores the background and leadership styles of two of Burberry's leaders - Angela Ahrendts, CEO of Burberry from 2006-2014, who was instrumental in bringing a clearer strategic focus to the luxury company and tripling profits and revenues during her tenure, and Christopher Bailey, designer extraordinaire and Chief Creative Officer between 2009-2018 and CEO between 2014-2018. In focus are the complementary roles these two leaders played in Burberry's digital transformation and how they collaborated and leveraged each other's' strengths and talents.
Location:
Industry:
Size:
10,000 employees
Other setting(s):
2006-2018
About
Abstract
This case explores the background and leadership styles of two of Burberry's leaders - Angela Ahrendts, CEO of Burberry from 2006-2014, who was instrumental in bringing a clearer strategic focus to the luxury company and tripling profits and revenues during her tenure, and Christopher Bailey, designer extraordinaire and Chief Creative Officer between 2009-2018 and CEO between 2014-2018. In focus are the complementary roles these two leaders played in Burberry's digital transformation and how they collaborated and leveraged each other's' strengths and talents.
Settings
Location:
Industry:
Size:
10,000 employees
Other setting(s):
2006-2018