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Thumbnail image for product with reference number 518-0052-8
Candy Crush? Aligning Health, Business and Pleasure in the Chocolate Industry
Teaching note
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Reference no. 518-0052-8
Subject category: Marketing
Authors: Laura Heely (INSEAD); Pierre Chandon (INSEAD)
Published by: INSEAD
Originally published in: 2018
Version: 6.2019
Revision date: 20-Mar-2020
Length: 11 pages
Data source: Published sources
Share a link: https://casecent.re/p/152942
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Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • In-person
Thumbnail image for product with reference number 518-0052-1
Candy Crush? Aligning Health, Business and Pleasure in the Chocolate Industry
Case
-
Reference no. 518-0052-1
Subject category: Marketing
Authors: Laura Heely (INSEAD); Pierre Chandon (INSEAD)
Published by: INSEAD
Originally published in: 2018
Version: 6.2019
Revision date: 20-Mar-2020
Length: 18 pages
Data source: Published sources
Topics: Food; Marketing; Nutrition; Health; Packaging; Portion size; Chocolate; Innovation; Retailing; Responsibility; Sustainability; Ethics; Branding; Regulation
View full details

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Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • In-person

Related

Thumbnail image for product with reference number 518-0052-1
Candy Crush? Aligning Health, Business and Pleasure in the Chocolate Industry
Case
-
Reference no. 518-0052-1
Subject category: Marketing
Authors: Laura Heely (INSEAD); Pierre Chandon (INSEAD)
Published by: INSEAD
Originally published in: 2018
Version: 6.2019
Revision date: 20-Mar-2020
Length: 18 pages
Data source: Published sources
Topics: Food; Marketing; Nutrition; Health; Packaging; Portion size; Chocolate; Innovation; Retailing; Responsibility; Sustainability; Ethics; Branding; Regulation
View full details