Product details

PIRCH Inc (PIRCH) was established in 2010 by Jeffery R Sears and Jim Stuart in San Diego, California. PIRCH, which displayed famous world class appliance brands, became a pioneering retailer and a leading player in the high-end market. Its marketing strategy of 'try before you buy' had ensured the future of brick and mortar stores. The company's in-house trial facilities provided opportunities to see the displayed luxury appliances in action and enabled the consumers to fine tune their purchase decisions. The joyful retail customer experience offered by PIRCH held its roots in neuroscience which was embodied in its SCARF retail model. Meanwhile, the company's digital marketing approach was supported by store based 'Lifestyle Experience Advisors' using Surface Pro4 which facilitated digital transformation. The company had surpassed the retail sales of almost all the US retailers except Apple, Murphy USA and Tiffany. However, in September 2017, PIRCH sent shock waves across the industry when it announced the closure of most of its stores, including the more recently opened store at Austin. PIRCH decided to restructure itself and operate its businesses only from profitable stores as a consequence of over-expansion, high fixed costs, inadequate revenue growth and falling footfalls. However, at the same time, the decision of cofounders to step down and the induction of new president and CEO added to the issues. PIRCH needed a revised client centric strategy along with proficient in-store experience. Would PIRCH's strategy of improving its home-base work in its favour?