Subject category:
Strategy and General Management
Published by:
Amity Research Centers
Length: 16 pages
Data source: Published sources
Abstract
The American diversified multinational mass media and entertainment conglomerate, The Walt Disney Company (Disney), entered into a definite agreement with American multinational mass media corporation, the 21st Century Fox Inc, (Fox), a subsidiary of News Corp owned by media Moghul Rupert Murdoch. The agreement was aimed at acquiring some assets which included a movie studio, the company's TV production arm, cable networks (including FX and National Geographic), and stakes in Star TV and Sky, which Fox had planned to acquire full ownership in the due course. In the wake of delay of much debated AT&T-Time Warner merger waiting to get past the antitrust muster, the experts crossed their fingers and hoped Disney-Fox proposed merger to get approval to become a content behemoth, that would reshape the global entertainment and media world. At the same time, experts were apprehensive whether the merged entity, be able to navigate the fast changing digital world to stay consumer focused, as Disney had been away from the consumer and never been able to build one.
Subject category:
Strategy and General Management
Published by:
Amity Research Centers
Length: 8 pages
Data source: Published sources
About
Abstract
The American diversified multinational mass media and entertainment conglomerate, The Walt Disney Company (Disney), entered into a definite agreement with American multinational mass media corporation, the 21st Century Fox Inc, (Fox), a subsidiary of News Corp owned by media Moghul Rupert Murdoch. The agreement was aimed at acquiring some assets which included a movie studio, the company's TV production arm, cable networks (including FX and National Geographic), and stakes in Star TV and Sky, which Fox had planned to acquire full ownership in the due course. In the wake of delay of much debated AT&T-Time Warner merger waiting to get past the antitrust muster, the experts crossed their fingers and hoped Disney-Fox proposed merger to get approval to become a content behemoth, that would reshape the global entertainment and media world. At the same time, experts were apprehensive whether the merged entity, be able to navigate the fast changing digital world to stay consumer focused, as Disney had been away from the consumer and never been able to build one.
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Subject category:
Strategy and General Management
Published by:
Amity Research Centers
Length: 8 pages
Data source: Published sources