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Thumbnail image for product with reference number 9-518-036
Bose Corporation: Communication Strategy for Challenging Apple's Beats by Dr Dre
Case
-
Reference no. 9-518-036
Subject category: Marketing
Authors: Robert J Dolan (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2017
Version: 5 April 2019
Revision date: 15-Apr-2019
Length: 19 pages
Data source: Published sources
Topics: Marketing; Advertising; Marketing channels; Product introduction; Consumer marketing; Marketing strategy; Brand management; Product development
Share a link: https://casecent.re/p/153175
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Abstract

This abstract is currently unavailable.
Location:
Massachusetts
Industries:
Consumer electronics; Electronics manufacturing
Thumbnail image for product with reference number 5-518-100
Bose Corporation: Communication Strategy for Challenging Apple's Beats by Dr Dre
Teaching note
-
Reference no. 5-518-100
Subject category: Marketing
Authors: Robert J Dolan (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2018
Version: 24 April 2018
Length: 24 pages
Data source: Published sources
View full details
Thumbnail image for product with reference number 9-521-P04
Bose Corporation: Communication Strategy for Challenging Apple's Beats by Dr Dre
Case
-
Reference no. 9-521-P04
Portuguese language
Subject category: Marketing
Authors: Robert J Dolan (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2019
Version: 5 April 2019
Length: 21 pages
Data source: Published sources
Topics: Advertising; Brand management; Consumer marketing; Marketing; Marketing channels; Marketing strategy; Product development; Product introduction
View full details
Thumbnail image for product with reference number 9-521-S13
Bose Corporation: Communication Strategy for Challenging Apple's Beats by Dr Dre
Case
-
Reference no. 9-521-S13
Spanish language
Subject category: Marketing
Authors: Robert J Dolan (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2021
Version: 5 April 2019
Length: 21 pages
Data source: Published sources
Topics: Marketing; Advertising; Marketing channels; Product introduction; Consumer marketing; Marketing strategy; Brand management; Product development
View full details

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Abstract

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Location:
Massachusetts
Industries:
Consumer electronics; Electronics manufacturing

Related

Thumbnail image for product with reference number 5-518-100
Bose Corporation: Communication Strategy for Challenging Apple's Beats by Dr Dre
Teaching note
-
Reference no. 5-518-100
Subject category: Marketing
Authors: Robert J Dolan (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2018
Version: 24 April 2018
Length: 24 pages
Data source: Published sources
View full details
Thumbnail image for product with reference number 9-521-P04
Bose Corporation: Communication Strategy for Challenging Apple's Beats by Dr Dre
Case
-
Reference no. 9-521-P04
Portuguese language
Subject category: Marketing
Authors: Robert J Dolan (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2019
Version: 5 April 2019
Length: 21 pages
Data source: Published sources
Topics: Advertising; Brand management; Consumer marketing; Marketing; Marketing channels; Marketing strategy; Product development; Product introduction
View full details
Thumbnail image for product with reference number 9-521-S13
Bose Corporation: Communication Strategy for Challenging Apple's Beats by Dr Dre
Case
-
Reference no. 9-521-S13
Spanish language
Subject category: Marketing
Authors: Robert J Dolan (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2021
Version: 5 April 2019
Length: 21 pages
Data source: Published sources
Topics: Marketing; Advertising; Marketing channels; Product introduction; Consumer marketing; Marketing strategy; Brand management; Product development
View full details