Subject category:
Entrepreneurship
Published by:
Harvard Business Publishing
Version: 29 November 2017
Abstract
In 2017, management at Poppy, which matched families that required occasional childcare with thoroughly vetted caregivers, was formulating plans for the Seattle-based seed-stage startup's next phase of expansion. One option was to grow using the same business model through geographic expansion to cities beyond Seattle. Another option was to deepen penetration within Seattle by recruiting caregivers with less experience and by broadening the range of services caregivers could provide, eg, driving children to appointments.
Subject category:
Entrepreneurship
Published by:
Harvard Business Publishing
Version: 30 March 2020
Length: 10 pages
Data source: Published sources
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Abstract
In 2017, management at Poppy, which matched families that required occasional childcare with thoroughly vetted caregivers, was formulating plans for the Seattle-based seed-stage startup's next phase of expansion. One option was to grow using the same business model through geographic expansion to cities beyond Seattle. Another option was to deepen penetration within Seattle by recruiting caregivers with less experience and by broadening the range of services caregivers could provide, eg, driving children to appointments.
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Subject category:
Entrepreneurship
Published by:
Harvard Business Publishing
Version: 30 March 2020
Length: 10 pages
Data source: Published sources