Product details

Bhim Asdhir, Chief Executive Officer (CEO) of Excel Fund Management Inc, was trying to understand the issues he would have to consider as he planned to launch Euroland equity mutual fund, aimed at Canadian investors. Excel currently had two mutual funds and was looking to expand its line of mutual fund offerings. Bhim had to decide on the investment philosophy and strategy of the fund and determine the impact of the euro on the investment style. He was contemplating whether or not to hedge against currency risk. In addition, he had to select a benchmark for the fund and hire a portfolio manager. He needed to think through these issues prior to meeting the key stakeholders, who would assist him in launching the fund. Adding a fund to the Excel family was of strategic importance to the company but presented marketing challenges in the intensely competitive mutual fund industry.