Subject category:
Strategy and General Management
Published by:
Amity Research Centers
Length: 14 pages
Data source: Published sources
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Abstract
Arnab Goswami (Arnab) was a trendsetter who took Times Now to the undisputed leadership position with his flagship prime hour program 'The Newshour' in the 'world's most over served news market' - India. His unique style of TV panel discussion, where he unabashedly voiced his views and opinions, created quite a revolution. These debates served as a platform to take down opponents such as politicians and celebrities, thus making it one of the most watched programs. Arnab quit the channel in November 2016, to launch his own venture Republic TV, claimed to be the first channel owned, run and managed by journalists. The channel was to thrive on controversial subjects and debates on these topics. Arnab went all out to use his brand image in promoting his new venture and was confident of expanding the news-watching universe. Because of its modus operandi, the channel since its launch was mired in controversies and was the target of various lawsuits. In spite of this, the channel, within a week of its launch climbed to the top position in the English news genre. Does Arnab have enough ammunition to sustain this controversial stand and keep his viewers glued to the screen 365 days a year?
Subject category:
Strategy and General Management
Published by:
Amity Research Centers
Length: 5 pages
Data source: Published sources
About
Abstract
Arnab Goswami (Arnab) was a trendsetter who took Times Now to the undisputed leadership position with his flagship prime hour program 'The Newshour' in the 'world's most over served news market' - India. His unique style of TV panel discussion, where he unabashedly voiced his views and opinions, created quite a revolution. These debates served as a platform to take down opponents such as politicians and celebrities, thus making it one of the most watched programs. Arnab quit the channel in November 2016, to launch his own venture Republic TV, claimed to be the first channel owned, run and managed by journalists. The channel was to thrive on controversial subjects and debates on these topics. Arnab went all out to use his brand image in promoting his new venture and was confident of expanding the news-watching universe. Because of its modus operandi, the channel since its launch was mired in controversies and was the target of various lawsuits. In spite of this, the channel, within a week of its launch climbed to the top position in the English news genre. Does Arnab have enough ammunition to sustain this controversial stand and keep his viewers glued to the screen 365 days a year?
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Subject category:
Strategy and General Management
Published by:
Amity Research Centers
Length: 5 pages
Data source: Published sources