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Thumbnail image for product with reference number SMR59215
CIOs and the Future of IT
Management article
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Reference no. SMR59215
Authors: George F Colony (Massachusetts Institute of Technology)
Published by: MIT Sloan School of Management
Originally published in: "MIT Sloan Management Review", 2017
Length: 9 pages
Share a link: https://casecent.re/p/153313
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Abstract

Chief information officers need to oversee all of IT - in close collaboration with marketers and the business units. Only then can companies deliver digital experiences that win, serve, and retain increasingly demanding customers.
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Abstract

Chief information officers need to oversee all of IT - in close collaboration with marketers and the business units. Only then can companies deliver digital experiences that win, serve, and retain increasingly demanding customers.

Related

Sorry, this product has no related items.