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Management article
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Reference no. SMR59307
Published by: MIT Sloan School of Management
Originally published in: "MIT Sloan Management Review", 2018
Length: 6 pages

Abstract

Today's retailers need to adopt a data-driven view - with the goal of understanding how website features and advances in AI will affect consumer behavior.

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Abstract

Today's retailers need to adopt a data-driven view - with the goal of understanding how website features and advances in AI will affect consumer behavior.

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