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Management article
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Reference no. SMR59308
Published by: MIT Sloan School of Management
Originally published in: "MIT Sloan Management Review", 2018
Length: 6 pages

Abstract

It's common practice to develop a handful of strategic priorities to focus strategy - but formulated correctly, they're also useful communication tools for both internal and external stakeholders. Clear, credible priorities linked to explicit metrics offer a framework for assessing progress toward the company's goals, in a way that abstractions like vision or mission cannot.

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Abstract

It's common practice to develop a handful of strategic priorities to focus strategy - but formulated correctly, they're also useful communication tools for both internal and external stakeholders. Clear, credible priorities linked to explicit metrics offer a framework for assessing progress toward the company's goals, in a way that abstractions like vision or mission cannot.

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