Subject category:
Finance, Accounting and Control
Published by:
Harvard Business Publishing
Version: 29 June 2018
Revision date: 29-Aug-2018
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Abstract
Connecting life insurance policyholders with potential investors (called Life Settlement Providers), Ashar Group plays a pivotal role in the industry. Its current position is however increasingly being challenged by consumer-direct models, led by major providers seeking to shortcut brokers. Ashar faces a strategic dilemma in cooperating - but also competing - with these providers. Maintaining a mutually beneficial dynamic with policyholders, downstream intermediaries and other actors thus constitutes a balancing act. The context of this case is an underdeveloped market whose reputation has suffered from broker misconduct. In light of the market's legacy issues and competing business models, this case study explores strategies Ashar may pursue to secure and enhance its market position. Discussions emerging from this case study have the potential to illuminate directions for market transformation.
Subject category:
Finance, Accounting and Control
Published by:
Harvard Business Publishing
Version: 15 June 2018
Length: 11 pages
Data source: Published sources
Subject category:
Finance, Accounting and Control
Published by:
Harvard Business Publishing
Version: 29 June 2018
About
Abstract
Connecting life insurance policyholders with potential investors (called Life Settlement Providers), Ashar Group plays a pivotal role in the industry. Its current position is however increasingly being challenged by consumer-direct models, led by major providers seeking to shortcut brokers. Ashar faces a strategic dilemma in cooperating - but also competing - with these providers. Maintaining a mutually beneficial dynamic with policyholders, downstream intermediaries and other actors thus constitutes a balancing act. The context of this case is an underdeveloped market whose reputation has suffered from broker misconduct. In light of the market's legacy issues and competing business models, this case study explores strategies Ashar may pursue to secure and enhance its market position. Discussions emerging from this case study have the potential to illuminate directions for market transformation.
Related
Subject category:
Finance, Accounting and Control
Published by:
Harvard Business Publishing
Version: 15 June 2018
Length: 11 pages
Data source: Published sources
Subject category:
Finance, Accounting and Control
Published by:
Harvard Business Publishing
Version: 29 June 2018