Spanish language
Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 20 June 2000
Length: 16 pages
Data source: Published sources
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Abstract
This is a Spanish version. A profitable dot com company? Alloy.com retails clothing to teens by catalog. Alloy uses a Web site to convert prospects and build community. The result is a business with the economics of a direct marketer and the market capitalization of an Internet start-up. The case presents the decision of whether to partner with AOL or to persevere with the current mix of customer acquisition methods.
Location:
Industries:
Size:
USD20 million revenues; 100
Other setting(s):
1999
Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 9 August 2001
Length: 10 pages
Data source: Field research
About
Abstract
This is a Spanish version. A profitable dot com company? Alloy.com retails clothing to teens by catalog. Alloy uses a Web site to convert prospects and build community. The result is a business with the economics of a direct marketer and the market capitalization of an Internet start-up. The case presents the decision of whether to partner with AOL or to persevere with the current mix of customer acquisition methods.
Settings
Location:
Industries:
Size:
USD20 million revenues; 100
Other setting(s):
1999
Related
Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 9 August 2001
Length: 10 pages
Data source: Field research