Skip to main content
The independent home of the case method - and a charity. Make an impact and  donate
 
 
More search options
Basket icon
No items
Basket icon

Product details

Product details
By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Thumbnail image for product with reference number 9B18M096
Macy's Inc: Turnaround Strategy in Crisis
Case
-
Reference no. 9B18M096
Subject category: Strategy and General Management
Authors: Won-Yong Oh (Lee Business School, University of Nevada, Las Vegas); Ratchel Zeng (Haskayne School of Business, University of Calgary); Jessica Schuldhaus (Haskayne School of Business, University of Calgary)
Published by: Ivey Publishing
Originally published in: 2018
Version: 2018-06-28
Length: 14 pages
Data source: Published sources
Topics: Turnaround; Department store; Strategic change; Organizational decline; Crisis; General management/strategy
Share a link: https://casecent.re/p/153477
| No reviews for this item
View our pricing guide or login to see prices.

Abstract

In 2017, Macy's Inc (Macy's), one of the world's largest and oldest premier department stores, announced it would close 100 stores and make other significant strategic changes to try to return the brand to its former glory. Macy's sales had fallen for eight straight quarters, causing investors to fear that the company was continuing to lose market share. The firm had been pursuing an aggressive strategy to optimize all facets of its business, but had its chief executive officer addressed all of the company's challenges in an optimal way? The department store industry was still experiencing an overall decline, and competition from online companies and off-price retailers was particularly severe. Could Macy's overcome these obstacles, refocus its strategy, and turn itself around?
Location:
United States
Industry:
Retail trade
Size:
Large
Other setting(s):
2017
Thumbnail image for product with reference number 8B18M096
Macy's Inc: Turnaround Strategy in Crisis
Teaching note
-
Reference no. 8B18M096
Subject category: Strategy and General Management
Authors: Won-Yong Oh (Lee Business School, University of Nevada, Las Vegas); Ratchel Zeng (Haskayne School of Business, University of Calgary); Jessica Schuldhaus (Haskayne School of Business, University of Calgary)
Published by: Ivey Publishing
Originally published in: 2018
Version: 2018-06-28
Length: 8 pages
Data source: Published sources
View full details
Thumbnail image for product with reference number 9B18MC096
Macy's Inc: Turnaround Strategy in Crisis
Case
-
Reference no. 9B18MC096
Simplified Chinese language
Subject category: Strategy and General Management
Authors: Won-Yong Oh (Lee Business School, University of Nevada, Las Vegas); Ratchel Zeng (Haskayne School of Business, University of Calgary); Jessica Schuldhaus (Haskayne School of Business, University of Calgary)
Published by: Ivey Publishing
Originally published in: 2019
Version: 2018-06-25
Length: 14 pages
Data source: Published sources
Topics: Turnaround; Department store; Strategic change; Organizational decline; Crisis; General management/strategy
View full details

About

Abstract

In 2017, Macy's Inc (Macy's), one of the world's largest and oldest premier department stores, announced it would close 100 stores and make other significant strategic changes to try to return the brand to its former glory. Macy's sales had fallen for eight straight quarters, causing investors to fear that the company was continuing to lose market share. The firm had been pursuing an aggressive strategy to optimize all facets of its business, but had its chief executive officer addressed all of the company's challenges in an optimal way? The department store industry was still experiencing an overall decline, and competition from online companies and off-price retailers was particularly severe. Could Macy's overcome these obstacles, refocus its strategy, and turn itself around?

Settings

Location:
United States
Industry:
Retail trade
Size:
Large
Other setting(s):
2017

Related

Thumbnail image for product with reference number 8B18M096
Macy's Inc: Turnaround Strategy in Crisis
Teaching note
-
Reference no. 8B18M096
Subject category: Strategy and General Management
Authors: Won-Yong Oh (Lee Business School, University of Nevada, Las Vegas); Ratchel Zeng (Haskayne School of Business, University of Calgary); Jessica Schuldhaus (Haskayne School of Business, University of Calgary)
Published by: Ivey Publishing
Originally published in: 2018
Version: 2018-06-28
Length: 8 pages
Data source: Published sources
View full details
Thumbnail image for product with reference number 9B18MC096
Macy's Inc: Turnaround Strategy in Crisis
Case
-
Reference no. 9B18MC096
Simplified Chinese language
Subject category: Strategy and General Management
Authors: Won-Yong Oh (Lee Business School, University of Nevada, Las Vegas); Ratchel Zeng (Haskayne School of Business, University of Calgary); Jessica Schuldhaus (Haskayne School of Business, University of Calgary)
Published by: Ivey Publishing
Originally published in: 2019
Version: 2018-06-25
Length: 14 pages
Data source: Published sources
Topics: Turnaround; Department store; Strategic change; Organizational decline; Crisis; General management/strategy
View full details