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Compact case
Case
-
Reference no. 9A98A009
Subject category: Marketing
Authors: Manfred Pearce (University of Bradford); Matt Brudzynski (Ivey Business School, Western University); Loretta Lo (Ivey Publishing, Western University); Patrick Spence (Ivey Publishing, Western University)
Published by: Ivey Publishing
Originally published in: 1998
Version: 1998-03-23
Length: 5 pages
Data source: Field research
Topics: Consumer marketing; Retail marketing; Retailing; Marketing planning
Share a link: https://casecent.re/p/15361
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Abstract

The Computer Shoppe has five year''s worth of customer information of past computer system purchasers in its database. While sales are good, the owner is wondering how he can use the customer information available to him to increase sales.
Location:
Canada
Industry:
Miscellaneous retail
Size:
Small
Teaching note
-
Reference no. 8A98A09
Subject category: Marketing
Authors: Manfred Pearce (University of Bradford); Matt Brudzynski (Ivey Business School, Western University); Loretta Lo (Ivey Publishing, Western University); Patrick Spence (Ivey Publishing, Western University)
Published by: Ivey Publishing
Originally published in: 1998
Version: 1999-02-18
Length: 8 pages
Data source: Field research
View full details

About

Abstract

The Computer Shoppe has five year''s worth of customer information of past computer system purchasers in its database. While sales are good, the owner is wondering how he can use the customer information available to him to increase sales.

Settings

Location:
Canada
Industry:
Miscellaneous retail
Size:
Small

Related

Teaching note
-
Reference no. 8A98A09
Subject category: Marketing
Authors: Manfred Pearce (University of Bradford); Matt Brudzynski (Ivey Business School, Western University); Loretta Lo (Ivey Publishing, Western University); Patrick Spence (Ivey Publishing, Western University)
Published by: Ivey Publishing
Originally published in: 1998
Version: 1999-02-18
Length: 8 pages
Data source: Field research
View full details