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Case
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Reference no. 9A98A014
Subject category: Marketing
Authors: Manfred Pearce (University of Bradford)
Published by: Ivey Publishing
Originally published in: 1998
Version: 1998-07-31
Length: 18 pages
Data source: Field research
Topics: Consumer analysis; Retail marketing; Consumer relations; Retailing
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Abstract

The Avid Reader loyalty program was providing benefits to its members, but the management of Coles and SmithBooks bookstores felt that they were not taking advantage of the loyalty program databases. They wondered how they could use the Avid Reader database more effectively. (This is a sequel to Chapters Inc: Avid Reader (A), case 9A98A001.)
Location:
Canada
Industry:
Miscellaneous retail
Size:
Large
Teaching note
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Reference no. 8A98A14
Subject category: Marketing
Authors: Manfred Pearce (University of Bradford)
Published by: Ivey Publishing
Originally published in: 1998
Version: 1999-10-18
Length: 9 pages
Data source: Field research
View full details

About

Abstract

The Avid Reader loyalty program was providing benefits to its members, but the management of Coles and SmithBooks bookstores felt that they were not taking advantage of the loyalty program databases. They wondered how they could use the Avid Reader database more effectively. (This is a sequel to Chapters Inc: Avid Reader (A), case 9A98A001.)

Settings

Location:
Canada
Industry:
Miscellaneous retail
Size:
Large

Related

Teaching note
-
Reference no. 8A98A14
Subject category: Marketing
Authors: Manfred Pearce (University of Bradford)
Published by: Ivey Publishing
Originally published in: 1998
Version: 1999-10-18
Length: 9 pages
Data source: Field research
View full details