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Thumbnail image for product with reference number SCG-540
Xiaomi: Designing an Ecosystem for the 'Internet of Things'
Case
-
Reference no. SCG-540
Simplified Chinese language
Subject category: Entrepreneurship
Authors: Jeremy Dann (USC Marshall School of Business, University of Southern California); Katherine Bennett (ArtCenter College of Design); Andrew Ogden (ArtCenter College of Design)
Published by: USC-Marshall/Lloyd Greif Center for Entrepreneurial Studies
Originally published in: 2018
Version: May 22, 2018
Length: 21 pages
Data source: Field research
Topics: e-Commerce entrepreneurialism;  Open innovation;  Startup financing;  Value networks;  Venture capital;  Innovation;  Design;  Business models;  Customer feedback;  Corporate ventures
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Abstract

This is a simplified Chinese version. Xiaomi quickly rose to become one of China's top smartphone manufacturers after its founding in 2010. By mid-2015, it was looking to bolster its declining repeat purchase rate and deepen the impact of its products. The company begins to invest heavily in an 'Ecosystem' of allied companies and compatible smart products. Xiaomi also must determine if its internet-based sales model will continue to drive growth or if it must invest hundreds of millions of dollars in a full-fledged retail network.
Location:
Beijing, China
Industries:
Mobile telecommunications; E- Commerce; Retail; Information technology
Size:
USD13 billion in revenue
Other setting(s):
2015
Thumbnail image for product with reference number SCG-827
Xiaomi: Designing an Ecosystem for the 'Internet of Things'
Teaching note
-
Reference no. SCG-827
Subject category: Entrepreneurship
Authors: Jeremy Dann (USC Marshall School of Business, University of Southern California); Katherine Bennett (ArtCenter College of Design); Andrew Ogden (ArtCenter College of Design)
Published by: USC-Marshall/Lloyd Greif Center for Entrepreneurial Studies
Originally published in: 2017
Length: 7 pages
Data source: Field research
View full details
Thumbnail image for product with reference number SCG-527
Xiaomi: Designing an Ecosystem for the 'Internet of Things'
Case
-
Reference no. SCG-527
Subject category: Entrepreneurship
Authors: Jeremy Dann (USC Marshall School of Business, University of Southern California); Katherine Bennett (ArtCenter College of Design); Andrew Ogden (ArtCenter College of Design); Laju Obasaju (USC Marshall School of Business, University of Southern California)
Published by: USC-Marshall/Lloyd Greif Center for Entrepreneurial Studies
Originally published in: 2017
Version: 17 July 2017
Length: 22 pages
Data source: Field research
Topics: Strategy and execution; Innovation; Business models; Open innovation; Design; Customer feedback; Startup financing; Value networks; Venture capital; Corporate ventures
View full details

About

Abstract

This is a simplified Chinese version. Xiaomi quickly rose to become one of China's top smartphone manufacturers after its founding in 2010. By mid-2015, it was looking to bolster its declining repeat purchase rate and deepen the impact of its products. The company begins to invest heavily in an 'Ecosystem' of allied companies and compatible smart products. Xiaomi also must determine if its internet-based sales model will continue to drive growth or if it must invest hundreds of millions of dollars in a full-fledged retail network.

Settings

Location:
Beijing, China
Industries:
Mobile telecommunications; E- Commerce; Retail; Information technology
Size:
USD13 billion in revenue
Other setting(s):
2015

Related

Thumbnail image for product with reference number SCG-827
Xiaomi: Designing an Ecosystem for the 'Internet of Things'
Teaching note
-
Reference no. SCG-827
Subject category: Entrepreneurship
Authors: Jeremy Dann (USC Marshall School of Business, University of Southern California); Katherine Bennett (ArtCenter College of Design); Andrew Ogden (ArtCenter College of Design)
Published by: USC-Marshall/Lloyd Greif Center for Entrepreneurial Studies
Originally published in: 2017
Length: 7 pages
Data source: Field research
View full details
Thumbnail image for product with reference number SCG-527
Xiaomi: Designing an Ecosystem for the 'Internet of Things'
Case
-
Reference no. SCG-527
Subject category: Entrepreneurship
Authors: Jeremy Dann (USC Marshall School of Business, University of Southern California); Katherine Bennett (ArtCenter College of Design); Andrew Ogden (ArtCenter College of Design); Laju Obasaju (USC Marshall School of Business, University of Southern California)
Published by: USC-Marshall/Lloyd Greif Center for Entrepreneurial Studies
Originally published in: 2017
Version: 17 July 2017
Length: 22 pages
Data source: Field research
Topics: Strategy and execution; Innovation; Business models; Open innovation; Design; Customer feedback; Startup financing; Value networks; Venture capital; Corporate ventures
View full details