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Abstract

The buyer of power tools and power tool accessories for Canadian Tire Corporation had to make a decision regarding the depth and breadth for the circular saw product line. The previous year''s assortment did not perform up to expectations and the company experienced a significant decrease in sales in that category. The buyer had six weeks to complete a strategy to increase profitability in the line and to decide which products would make up Canadian Tire Corporation''s assortment.
Location:
Canada
Industry:
Building materials, hardware, garden supply
Size:
Large
Teaching note
-
Reference no. 8A98A16
Subject category: Marketing
Authors: Manfred Pearce (University of Bradford); S Finkbeiner (Ivey Business School, Western University); T Flood (Ivey Business School, Western University); Inge van de Berg (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 1998
Version: 1999-10-21
Length: 8 pages
Data source: Field research
View full details

About

Abstract

The buyer of power tools and power tool accessories for Canadian Tire Corporation had to make a decision regarding the depth and breadth for the circular saw product line. The previous year''s assortment did not perform up to expectations and the company experienced a significant decrease in sales in that category. The buyer had six weeks to complete a strategy to increase profitability in the line and to decide which products would make up Canadian Tire Corporation''s assortment.

Settings

Location:
Canada
Industry:
Building materials, hardware, garden supply
Size:
Large

Related

Teaching note
-
Reference no. 8A98A16
Subject category: Marketing
Authors: Manfred Pearce (University of Bradford); S Finkbeiner (Ivey Business School, Western University); T Flood (Ivey Business School, Western University); Inge van de Berg (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 1998
Version: 1999-10-21
Length: 8 pages
Data source: Field research
View full details