Subject category:
Marketing
Published by:
IIMA Case Centre, Indian Institute of Management Ahmedabad
Length: 14 pages
Data source: Field research
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https://casecent.re/p/153668
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Abstract
In 2011, Mr Kapil, Brand Manager, was reviewing the research brief prepared to review the performance of the launch plan of the refined vegetable cooking oil brand Freedom Refined Sunflower Oil of GEF, a new company in Andhra Pradesh. Specific focus was on assessing the overall performance, the brand strength and the TV Commercial. The results are expected to help in the preparation of a marketing plan for the next year. Participants need to critique the brief from the point of view of defining a managerial marketing research problem for assessing a launch plan.
Subject category:
Marketing
Published by:
IIMA Case Centre, Indian Institute of Management Ahmedabad
Length: 11 pages
Data source: Field research
About
Abstract
In 2011, Mr Kapil, Brand Manager, was reviewing the research brief prepared to review the performance of the launch plan of the refined vegetable cooking oil brand Freedom Refined Sunflower Oil of GEF, a new company in Andhra Pradesh. Specific focus was on assessing the overall performance, the brand strength and the TV Commercial. The results are expected to help in the preparation of a marketing plan for the next year. Participants need to critique the brief from the point of view of defining a managerial marketing research problem for assessing a launch plan.
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Subject category:
Marketing
Published by:
IIMA Case Centre, Indian Institute of Management Ahmedabad
Length: 11 pages
Data source: Field research