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Case
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Reference no. UVA-M-0649
Subject category: Marketing
Authors: Paul W Farris; Phillip E Pfeifer; Ichiro Vic Shiraki
Published by: Darden Business Publishing
Originally published in: 2001
Version: 25 March 2014
Revision date: 17-Apr-2014
Length: 7 pages
Data source: Published sources
Topics: Marketing
Share a link: https://casecent.re/p/1537
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Abstract

The case provides the background for a hands-on data-mining exercise. The purpose of the analysis is to identify high value customers of an online retailer in order to give them VIP treatment. The exercise is described in 'Identifying the VIPs at eTOTS'.
Industry:
Technology
Teaching note
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Reference no. UVA-M-0649TN
Subject category: Marketing
Authors: Phillip E Pfeifer; Paul W Farris
Published by: Darden Business Publishing
Originally published in: 2002
Version: 25 March 2014
Length: 9 pages
Data source: Published sources
View full details
Instructor spreadsheet
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Reference no. UVA-M-0649TNX
Subject category: Marketing
Authors: Phillip E Pfeifer; Paul W Farris
Published by: Darden Business Publishing
Published in: 2002
Format: .xls
Data source: Published sources
View full details
Compact case
Case
-
Reference no. UVA-M-0650
Subject category: Marketing
Authors: Phillip E Pfeifer; Paul W Farris; Ichiro Vic Shiraki
Published by: Darden Business Publishing
Originally published in: 2001
Version: 25 March 2014
Revision date: 17-Apr-2014
Length: 2 pages
Data source: Published sources
Topics: Data analysis; Marketing management; Marketing
View full details

About

Abstract

The case provides the background for a hands-on data-mining exercise. The purpose of the analysis is to identify high value customers of an online retailer in order to give them VIP treatment. The exercise is described in 'Identifying the VIPs at eTOTS'.

Settings

Industry:
Technology

Related

Teaching note
-
Reference no. UVA-M-0649TN
Subject category: Marketing
Authors: Phillip E Pfeifer; Paul W Farris
Published by: Darden Business Publishing
Originally published in: 2002
Version: 25 March 2014
Length: 9 pages
Data source: Published sources
View full details
Instructor spreadsheet
-
Reference no. UVA-M-0649TNX
Subject category: Marketing
Authors: Phillip E Pfeifer; Paul W Farris
Published by: Darden Business Publishing
Published in: 2002
Format: .xls
Data source: Published sources
View full details
Compact case
Case
-
Reference no. UVA-M-0650
Subject category: Marketing
Authors: Phillip E Pfeifer; Paul W Farris; Ichiro Vic Shiraki
Published by: Darden Business Publishing
Originally published in: 2001
Version: 25 March 2014
Revision date: 17-Apr-2014
Length: 2 pages
Data source: Published sources
Topics: Data analysis; Marketing management; Marketing
View full details