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Case
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Reference no. 9A98A028
Subject category: Marketing
Authors: Elizabeth MA Grasby (Ivey Business School, Western University); V Sweeney (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 1998
Version: 2003-06-05
Length: 12 pages
Data source: Field research
Topics: Feasibility analysis; Market strategy; Break-even analysis; Profitability analysis
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Abstract

The partners of the newly-formed Info-Tech venture are in the process of formulating their company''s marketing strategy. They have spent over a year developing their company''s product - a six-page, bi-weekly news service delivered to subscribers via e-mail that summarizes recent advancements in the computer technology industry. They must now decide on how to price and promote the service.
Location:
Canada
Industry:
Printing, publishing and allied industries
Size:
Small
Teaching note
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Reference no. 8A98A28
Subject category: Marketing
Authors: Elizabeth MA Grasby (Ivey Business School, Western University); V Sweeney (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 1998
Version: 2001-03-23
Length: 12 pages
Data source: Field research
View full details

About

Abstract

The partners of the newly-formed Info-Tech venture are in the process of formulating their company''s marketing strategy. They have spent over a year developing their company''s product - a six-page, bi-weekly news service delivered to subscribers via e-mail that summarizes recent advancements in the computer technology industry. They must now decide on how to price and promote the service.

Settings

Location:
Canada
Industry:
Printing, publishing and allied industries
Size:
Small

Related

Teaching note
-
Reference no. 8A98A28
Subject category: Marketing
Authors: Elizabeth MA Grasby (Ivey Business School, Western University); V Sweeney (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 1998
Version: 2001-03-23
Length: 12 pages
Data source: Field research
View full details