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Case
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Reference no. 9-218-S02
Spanish language
Published by: Harvard Business Publishing
Originally published in: 2001
Version: 17 October 2001

Abstract

This is a Spanish version. This case examines the decisions of Seth Goldman and Barry Nalebuff, founders of Honest Tea. Honest Tea is a start-up in the ready-to-drink tea market. Goldman and Nalebuff must craft an expansion and financing strategy.
Location:
Industry:
Size:
USD2 million revenues; 10 employees
Other setting(s):
2000

About

Abstract

This is a Spanish version. This case examines the decisions of Seth Goldman and Barry Nalebuff, founders of Honest Tea. Honest Tea is a start-up in the ready-to-drink tea market. Goldman and Nalebuff must craft an expansion and financing strategy.

Settings

Location:
Industry:
Size:
USD2 million revenues; 10 employees
Other setting(s):
2000

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