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Marketing
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Wits Business School - University of the Witwatersrand
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Abstract
Thabiso Olifants, founding partner of Soweto Style, a small business involved in event organising and apparel manufacturing, sat in his 1983 BMW 325i Coupe in the early hours of a Saturday morning in mid-September 2017, deep in thought. Olifants had just arrived home from a meeting with his partners, where they had finalised plans for the Soweto Style Annual Party. The meeting had also served as a celebration for the success of their 2017 Winter Get Together event. While the evening had been successful, Olifants' mind was on the discussions regarding the future of the apparel division of Soweto Style.
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Abstract
Thabiso Olifants, founding partner of Soweto Style, a small business involved in event organising and apparel manufacturing, sat in his 1983 BMW 325i Coupe in the early hours of a Saturday morning in mid-September 2017, deep in thought. Olifants had just arrived home from a meeting with his partners, where they had finalised plans for the Soweto Style Annual Party. The meeting had also served as a celebration for the success of their 2017 Winter Get Together event. While the evening had been successful, Olifants' mind was on the discussions regarding the future of the apparel division of Soweto Style.
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