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Case
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Reference no. 9-118-016
Published by: Harvard Business Publishing
Originally published in: 2018
Version: 31 July 2018
Revision date: 04-Sep-2018
Length: 11 pages
Data source: Published sources
Topics: Data management

Abstract

Paritosh Desai joined Target.com in 2013 as VP of Business Intelligence, Analytics & Testing to explore how the retailer could use its relatively small but thriving e-Commerce arm to drive sales and win customers. The case explores the technological and organizational challenges Desai faced and the trade offs he considered in his four-year journey to develop the larger retail business into a data science organization.
Size:
> 1 billion; Fortune 500

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Abstract

Paritosh Desai joined Target.com in 2013 as VP of Business Intelligence, Analytics & Testing to explore how the retailer could use its relatively small but thriving e-Commerce arm to drive sales and win customers. The case explores the technological and organizational challenges Desai faced and the trade offs he considered in his four-year journey to develop the larger retail business into a data science organization.

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Size:
> 1 billion; Fortune 500

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