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Thumbnail image for product with reference number SM284SQ
Compact case
Study Questions for Zuora in 2017
Supplement
-
Reference no. SM284SQ
Subject category: Strategy and General Management
Authors: Robert A Burgelman (Stanford Graduate School of Business, Stanford University); Robert E Siegel (Stanford Graduate School of Business, Stanford University); Julie Makinen (Stanford Graduate School of Business, Stanford University)
Published by: Stanford Business School
Originally published in: 2018
Length: 1 pages
Data source: Field research
Topics: Software development; Stock offerings; Strategic positioning; Strategic thinking; Strategy execution; Leadership; Leadership development; Sales force management; Business growth; Strategy
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Abstract

This supplememt is to accompany the case.
Locations:
California; USA
Industries:
Software as a service; Subscriptions; Software; Billing and payment; Customer relationship management
Other setting(s):
2018
Thumbnail image for product with reference number SM284TN
Zuora in 2017: Leading the Subscription Economy Revolution
Teaching note
-
Reference no. SM284TN
Subject category: Strategy and General Management
Authors: Robert A Burgelman (Stanford Graduate School of Business, Stanford University); Julie Makinen (Stanford Graduate School of Business, Stanford University)
Published by: Stanford Business School
Originally published in: 2018
Version: 31 May 2018
Length: 16 pages
Data source: Field research
View full details
Thumbnail image for product with reference number SM284
Zuora in 2017: Leading the Subscription Economy Revolution
Case
-
Reference no. SM284
Subject category: Strategy and General Management
Authors: Robert A Burgelman (Stanford Graduate School of Business, Stanford University); Robert E Siegel (Stanford Graduate School of Business, Stanford University); Julie Makinen (Stanford Graduate School of Business, Stanford University)
Published by: Stanford Business School
Originally published in: 2018
Version: 31 May 2018
Length: 22 pages
Data source: Field research
Topics: Software development; Stock offerings; Strategic positioning; Strategic thinking; Strategy execution; Leadership; Leadership development; Sales force management; Business growth; Strategy
View full details

About

Abstract

This supplememt is to accompany the case.

Settings

Locations:
California; USA
Industries:
Software as a service; Subscriptions; Software; Billing and payment; Customer relationship management
Other setting(s):
2018

Related

Thumbnail image for product with reference number SM284TN
Zuora in 2017: Leading the Subscription Economy Revolution
Teaching note
-
Reference no. SM284TN
Subject category: Strategy and General Management
Authors: Robert A Burgelman (Stanford Graduate School of Business, Stanford University); Julie Makinen (Stanford Graduate School of Business, Stanford University)
Published by: Stanford Business School
Originally published in: 2018
Version: 31 May 2018
Length: 16 pages
Data source: Field research
View full details
Thumbnail image for product with reference number SM284
Zuora in 2017: Leading the Subscription Economy Revolution
Case
-
Reference no. SM284
Subject category: Strategy and General Management
Authors: Robert A Burgelman (Stanford Graduate School of Business, Stanford University); Robert E Siegel (Stanford Graduate School of Business, Stanford University); Julie Makinen (Stanford Graduate School of Business, Stanford University)
Published by: Stanford Business School
Originally published in: 2018
Version: 31 May 2018
Length: 22 pages
Data source: Field research
Topics: Software development; Stock offerings; Strategic positioning; Strategic thinking; Strategy execution; Leadership; Leadership development; Sales force management; Business growth; Strategy
View full details