Product details

Part of the Babson Entrepreneurial Leader Collection. Esporte Interativo (EI) successfully launched and competed in the Brazilian sports television market for over 12 years. EI basically created the category (eg, ESPN of Brazil) and came to prominence by televising the Champions League for European soccer, the National Basketball Association (NBA), and other sports content property. Since its founding, other television entities have recognized the potential for sports broadcasting which has dramatically driven up the cost of securing sports content. Edgar Diniz and Leo Lenz Cesar, co-founders and the CEO and CFO of EI, were pondering how to continue to compete and grow in an increasingly competitive space. The main decision point was whether to accept an offer from Turner Broadcasting Corporation to acquire EI.