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Thumbnail image for product with reference number SMR59421
The Quest to Create Utterly Normal Virtual Reality Experiences
Management article
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Reference no. SMR59421
Authors: Frieda Klotz (Massachusetts Institute of Technology)
Published by: MIT Sloan School of Management
Originally published in: "MIT Sloan Management Review", 2018
Length: 7 pages
Topics: Technology
Share a link: https://casecent.re/p/154239
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Abstract

Virtual reality is used today for job training, but that's just the beginning. In a Q&A, Jeremy Bailenson, a leading expert in virtual reality, says that VR has the potential to be a much-improved video conference tool - one that's good enough to reduce our need to commute. What Bailenson calls 'avatar-based communication,' with eye contact and facial expressions, has the potential 'to create the intimacy and non-verbal behavior that you get face to face.'
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Abstract

Virtual reality is used today for job training, but that's just the beginning. In a Q&A, Jeremy Bailenson, a leading expert in virtual reality, says that VR has the potential to be a much-improved video conference tool - one that's good enough to reduce our need to commute. What Bailenson calls 'avatar-based communication,' with eye contact and facial expressions, has the potential 'to create the intimacy and non-verbal behavior that you get face to face.'

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