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Compact case
Case
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Reference no. AD-0361-E
Published by: IESE Business School
Originally published in: 2018
Version: 9 May 2018
Length: 3 pages
Data source: Generalised experience

Abstract

Laree is a German company that manufactures and supplies the fasteners that are used in construction to attach glass to the walls of buildings. Its executives must decide whether to accept a contract that could be a great opportunity to open a new market for the company or result in a significant loss of money. This case is based on the 'Berfest AG' case by the same authors.

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Abstract

Laree is a German company that manufactures and supplies the fasteners that are used in construction to attach glass to the walls of buildings. Its executives must decide whether to accept a contract that could be a great opportunity to open a new market for the company or result in a significant loss of money. This case is based on the 'Berfest AG' case by the same authors.

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