Data Warehousing at Canadian Tire

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Case

Reference no. 9A98E016

Subject category: Knowledge, Information and Communication Systems Management

Authors: Michael Parent (Beedie School of Business, Simon Fraser University); S Finkbeiner (Ivey Business School, Western University)

Published by: Ivey Publishing

Originally published in: 1998

Version: 1998-09-18

Length: 9 pages

Data source: Field research

Topics: Data analysis; Information systems; Decision analysis; Consumer marketing

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Abstract

Canadian Tire''s information warehouse has become the victim of its own success. Both the end-user and IT communities have become increasingly frustrated with interruptions in service. The data architect for the warehouse needs to decide what needs to be met, in what priority, and with what programs.

Location:

Canada

Industry:

General merchandise stores

Size:

Large