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Published by: Ivey Publishing
Originally published in: 1998
Version: 2000-01-07
Length: 6 pages
Data source: Field research

Abstract

The marketing services manager at Babcock and Wilcox had determined that: ''Despite being quite sophisticated in our analysis, we are not quite getting the information we need for our shop-load planning and scheduling. Our sales projections also drive our accounting and business forecasts, so we need to improve the way we develop our basic forecasts.'' How can Babcock and Wilcox improve its forecasting? (A Microsoft Excel data file is available for use with this case, product ''7A98E023''.) There is a simplified Chinese version available ''9A98EC23''.
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Large

About

Abstract

The marketing services manager at Babcock and Wilcox had determined that: ''Despite being quite sophisticated in our analysis, we are not quite getting the information we need for our shop-load planning and scheduling. Our sales projections also drive our accounting and business forecasts, so we need to improve the way we develop our basic forecasts.'' How can Babcock and Wilcox improve its forecasting? (A Microsoft Excel data file is available for use with this case, product ''7A98E023''.) There is a simplified Chinese version available ''9A98EC23''.

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Location:
Size:
Large

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