Subject category:
Knowledge, Information and Communication Systems Management
Published by:
Ivey Publishing
Version: 1999-03-04
Length: 2 pages
Data source: Field research
Abstract
ICI''s research division had discovered a new use for anthraquinone and had to decide whether to accelerate research on a process to synthesize anthraquinone and develop the commercial application, or to terminate the modest R&D effort. (A Microsoft Excel model is available for use with this case, product ''7A98E029''.) There is a simplified Chinese version available ''9A98EC29''.
About
Abstract
ICI''s research division had discovered a new use for anthraquinone and had to decide whether to accelerate research on a process to synthesize anthraquinone and develop the commercial application, or to terminate the modest R&D effort. (A Microsoft Excel model is available for use with this case, product ''7A98E029''.) There is a simplified Chinese version available ''9A98EC29''.