Mike's Self-service - The Case Centre

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Compact case

Case

Reference no. 9A98E032

Subject category: Knowledge, Information and Communication Systems Management

Authors: Peter C Bell (Ivey Business School, Western University)

Published by: Ivey Publishing

Originally published in: 1998

Version: 1999-03-04

Length: 4 pages

Data source: Field research

Topics: Decision analysis; Probability; Risk analysis; Decision theory

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Abstract

Mike owned a retail liquor store that he operated from a leased building and lot. Faced with renewing his lease for five years at a significant increase, he was looking to build his own store on a nearby lot. In considering whether to buy the lot and build, Mike had to decide what kind of new store to build (and in effect, whether to enter the wine retailing business that was new to him). (A Microsoft Excel model is available for use with this case, product ''7A98E032''.) There is a simplified Chinese version available ''9A98EC32''.

Location:

USA

Industry:

Miscellaneous retail

Size:

Small