Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Prize winner
Case
-
Reference no. IMD-7-1739
Authors: Howard Yu
Published by: Institute for Management Development (IMD)
Originally published in: 2015
Version: 14.11.2018
Revision date: 11-Dec-2018
Length: 18 pages
Data source: Published sources
Topics: Open innovation

Abstract

The Xiaomi case explores how this Chinese start-up leveraged ubiquitous connectivity and open innovation to revolutionize the mobile phone industry in the global market. In less than five years it became the world’s third largest mobile phone maker and second most valuable start-up. This progress is even more dazzling considering the organization’s business model, which differs considerably from traditional Chinese firms. Investors saw Xiaomi as social media giant capable of mobilizing an enormous fan base in its product development, like many Silicon Valley start-ups. Some even saw Xiaomi as marking a new wave of Chinese companies focused on developing new capabilities rather than manufacturing. Perhaps the strongest endorsement came from a former Android executive, Hugo Barra, who left Google to join Xiaomi in October 2013 to manage the company’s international expansion. Xiaomi - which means 'little rice' or 'millet' in Chinese, may not be that small after all.

Time period

The events covered by this case took place in 2011-2015.

Geographical setting

Region:
Asia
Country:
China

Featured company

Xiaomi

About

Abstract

The Xiaomi case explores how this Chinese start-up leveraged ubiquitous connectivity and open innovation to revolutionize the mobile phone industry in the global market. In less than five years it became the world’s third largest mobile phone maker and second most valuable start-up. This progress is even more dazzling considering the organization’s business model, which differs considerably from traditional Chinese firms. Investors saw Xiaomi as social media giant capable of mobilizing an enormous fan base in its product development, like many Silicon Valley start-ups. Some even saw Xiaomi as marking a new wave of Chinese companies focused on developing new capabilities rather than manufacturing. Perhaps the strongest endorsement came from a former Android executive, Hugo Barra, who left Google to join Xiaomi in October 2013 to manage the company’s international expansion. Xiaomi - which means 'little rice' or 'millet' in Chinese, may not be that small after all.

Settings

Time period

The events covered by this case took place in 2011-2015.

Geographical setting

Region:
Asia
Country:
China

Featured company

Xiaomi

Related


Awards, prizes & competitions