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Case
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Reference no. 9A98E042
Published by: Ivey Publishing
Originally published in: 1998
Version: 1999-03-11
Length: 6 pages
Data source: Published sources

Abstract

The chief executive officer (CEO) of Brent-Harbridge Developments had just received confirmation of several upcoming property auctions. Brent-Harbridge Developments was currently ''asset short'' after some successful recent disposals, which made the CEO keenly interested in three of the properties being auctioned. She needed to prepare a bidding strategy in order to try to acquire at least one or perhaps more of the development properties being auctioned. (A Microsoft Excel data file is available for use with this case, product ''7A98E042''.) There is a simplified Chinese version available ''9A98EC42''. There is a Taiwan-Traditional Chinese version available ''9A98ET42''.
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Abstract

The chief executive officer (CEO) of Brent-Harbridge Developments had just received confirmation of several upcoming property auctions. Brent-Harbridge Developments was currently ''asset short'' after some successful recent disposals, which made the CEO keenly interested in three of the properties being auctioned. She needed to prepare a bidding strategy in order to try to acquire at least one or perhaps more of the development properties being auctioned. (A Microsoft Excel data file is available for use with this case, product ''7A98E042''.) There is a simplified Chinese version available ''9A98EC42''. There is a Taiwan-Traditional Chinese version available ''9A98ET42''.

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