Subject category:
Strategy and General Management
Published by:
IE Business School
Format:
Web-based case
Data source: Field research
Notes:
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Abstract
This interactive case study analyses the crowdfunding market situation in the UK, and the current strategy of the company Crowd2Fund within this market. The learner will have the possibility to analyze this high growth industry through the lens of the recently founded crowdfunding platform Crowd2Fund. In the interactive case, Crowd2Fund's CEO explains his views on the market as well as his views on the company's current strategy, where he analyzes the sector and its future and shows how his company was able to arrive at where it's currently at. It is an opportunity for learners to strategically analyze the company, its future, how to approach it through the lens of whether this is a Winner-Take-All market or not, and how its competitive advantages can be leveraged in the medium term to ensure its sustainability. In general terms, the case can be used to address platforms, their network externalities and sustainability of competitive advantages.
Geographical setting
Region:
Europe
Country:
United Kingdom
Featured company
Crowd2fund
Industry:
Financial services
Subject category:
Strategy and General Management
Published by:
IE Business School
Version: 22 September 2017
Length: 10 pages
Data source: Field research
Subject category:
Strategy and General Management
Published by:
IE Business School
Version: 29 September 2015
Length: 12 pages
Data source: Field research
About
Abstract
This interactive case study analyses the crowdfunding market situation in the UK, and the current strategy of the company Crowd2Fund within this market. The learner will have the possibility to analyze this high growth industry through the lens of the recently founded crowdfunding platform Crowd2Fund. In the interactive case, Crowd2Fund's CEO explains his views on the market as well as his views on the company's current strategy, where he analyzes the sector and its future and shows how his company was able to arrive at where it's currently at. It is an opportunity for learners to strategically analyze the company, its future, how to approach it through the lens of whether this is a Winner-Take-All market or not, and how its competitive advantages can be leveraged in the medium term to ensure its sustainability. In general terms, the case can be used to address platforms, their network externalities and sustainability of competitive advantages.
Settings
Geographical setting
Region:
Europe
Country:
United Kingdom
Featured company
Crowd2fund
Industry:
Financial services
Related
Subject category:
Strategy and General Management
Published by:
IE Business School
Version: 22 September 2017
Length: 10 pages
Data source: Field research
Subject category:
Strategy and General Management
Published by:
IE Business School
Version: 29 September 2015
Length: 12 pages
Data source: Field research