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Case
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Reference no. 9A98M002
Published by: Ivey Publishing
Originally published in: 1998
Version: 2002-10-03
Length: 17 pages
Data source: Field research

Abstract

Ssangyong Corporation, a major Korean general trading company (GTC) needed to refocus its trading business to better adapt to the current environment. The Korean manufacturers'' departure-from-traders phenomenon had led to fierce competition among traders, and weakened GTCs'' bargaining power over manufacturers. The first issue requiring resolution was whether and how Ssangyong''s existing product-market portfolio might be redefined. A second issue was how to further internationalize its trading operation. A third issue was how to decide which new businesses Ssangyong should pursue. There is a simplified Chinese version available ''9A98MC02''. There is a Taiwan-Traditional Chinese version available ''9A98MT02''.
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About

Abstract

Ssangyong Corporation, a major Korean general trading company (GTC) needed to refocus its trading business to better adapt to the current environment. The Korean manufacturers'' departure-from-traders phenomenon had led to fierce competition among traders, and weakened GTCs'' bargaining power over manufacturers. The first issue requiring resolution was whether and how Ssangyong''s existing product-market portfolio might be redefined. A second issue was how to further internationalize its trading operation. A third issue was how to decide which new businesses Ssangyong should pursue. There is a simplified Chinese version available ''9A98MC02''. There is a Taiwan-Traditional Chinese version available ''9A98MT02''.

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Location:
Size:
Large

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