Product details

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Abstract

This Case Flyer can be used to understand CreditMantri's business model in the backdrop of evolutionary Fintech ecosystem in India. Buoyed by the 3 As - Accessibility, Artificial Intelligence and Analytics, several new-age Fintech start-ups have been redefining Indian Banking system. Fintech is a rapidly evolving segment of the financial services sector where tech-focused start-ups and other new market entrants are disrupting how the financial services industry traditionally operates. With a large market of underserved/unserved customers, increasing mobile penetration, favorable demographics, an active start-up ecosystem and a large technology talent pool, India has a potent opportunity that is waiting to be seized in the Fintech space. In the last few years, the Indian economy, which is significantly cash-driven, has taken advantage of the Fintech opportunity. With a range of options, including e-Wallets, lending and insurance, the variety of services provided in this sector are immense and have changed the way consumers carry out their daily transactions. The financial services market in India has largely been untapped to rural and semi-urban geographies, with 40% of the unprivileged population having no association with any bank and more than 80% of the transactions carried out through cash. This represents an opportunity for Fintech start-ups to massively spread their wings in different segments. Founded by 3 ex-bankers in 2012, CreditMantri intends to change the way credit is delivered in India by harnessing the power of technology and digital platform. CreditMantri helps users build their credit profiles, understand where they stand and unlock their credit potential. On the CreditMantri website (www.creditmantri.com), users can begin building their credit profiles with data from Equifax. This is then further enhanced with data from alternate data sources. Its unique model is built on the premise that when information is transparently made available to both borrowers and lenders, decision making is simple and noise-free. Borrowers gain by having a better control over their credit health and thereby make an informed product choice. Also, borrowers benefit by applying only to those lenders, who are willing to lend them and they can as well opt for credit products, credit improvement services at price points acceptable to them. Lenders gain by not having to waste time and energy sifting through the applications that don't match their lending criteria. What is CreditMantri's business model? How does it make money? What are the challenges in increasing the credit penetration? Can CreditMantri shift the power of influencing from credit bureaus to credit scores?
Location:
Other setting(s):
2018

About

Abstract

This Case Flyer can be used to understand CreditMantri's business model in the backdrop of evolutionary Fintech ecosystem in India. Buoyed by the 3 As - Accessibility, Artificial Intelligence and Analytics, several new-age Fintech start-ups have been redefining Indian Banking system. Fintech is a rapidly evolving segment of the financial services sector where tech-focused start-ups and other new market entrants are disrupting how the financial services industry traditionally operates. With a large market of underserved/unserved customers, increasing mobile penetration, favorable demographics, an active start-up ecosystem and a large technology talent pool, India has a potent opportunity that is waiting to be seized in the Fintech space. In the last few years, the Indian economy, which is significantly cash-driven, has taken advantage of the Fintech opportunity. With a range of options, including e-Wallets, lending and insurance, the variety of services provided in this sector are immense and have changed the way consumers carry out their daily transactions. The financial services market in India has largely been untapped to rural and semi-urban geographies, with 40% of the unprivileged population having no association with any bank and more than 80% of the transactions carried out through cash. This represents an opportunity for Fintech start-ups to massively spread their wings in different segments. Founded by 3 ex-bankers in 2012, CreditMantri intends to change the way credit is delivered in India by harnessing the power of technology and digital platform. CreditMantri helps users build their credit profiles, understand where they stand and unlock their credit potential. On the CreditMantri website (www.creditmantri.com), users can begin building their credit profiles with data from Equifax. This is then further enhanced with data from alternate data sources. Its unique model is built on the premise that when information is transparently made available to both borrowers and lenders, decision making is simple and noise-free. Borrowers gain by having a better control over their credit health and thereby make an informed product choice. Also, borrowers benefit by applying only to those lenders, who are willing to lend them and they can as well opt for credit products, credit improvement services at price points acceptable to them. Lenders gain by not having to waste time and energy sifting through the applications that don't match their lending criteria. What is CreditMantri's business model? How does it make money? What are the challenges in increasing the credit penetration? Can CreditMantri shift the power of influencing from credit bureaus to credit scores?

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Location:
Other setting(s):
2018

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