Subject category:
Strategy and General Management
Published by:
IBS Center for Management Research
Length: 15 pages
Data source: Published sources
Share a link:
https://casecent.re/p/154962
Write a review
|
No reviews for this item
This product has not been used yet
Abstract
In 2017, the Indian telecom industry went into a consolidation phase, witnessing a number of mergers and acquisitions. This was especially the case after the entry of Reliance Jio in late 2016, which disrupted the industry with its significantly low charges. This case study discusses one of the acquisition deals where India's leading telecom operator, Bharti Airtel, acquired the Consumer Mobile Businesses (CMB) of Tata Group, the leading business house in India. The debt and cash-free deal helped not only Tata Group to cut down on its losses but also Bharti Airtel to acquire 44 million customers at one stroke. Experts opined that the benefits from the acquisition would not end the challenges facing Airtel and the company had to come up with a strategy to retain customers and hold on to its leading positing in the India telecom market.
Subject category:
Strategy and General Management
Published by:
IBS Center for Management Research
Length: 9 pages
Data source: Published sources
About
Abstract
In 2017, the Indian telecom industry went into a consolidation phase, witnessing a number of mergers and acquisitions. This was especially the case after the entry of Reliance Jio in late 2016, which disrupted the industry with its significantly low charges. This case study discusses one of the acquisition deals where India's leading telecom operator, Bharti Airtel, acquired the Consumer Mobile Businesses (CMB) of Tata Group, the leading business house in India. The debt and cash-free deal helped not only Tata Group to cut down on its losses but also Bharti Airtel to acquire 44 million customers at one stroke. Experts opined that the benefits from the acquisition would not end the challenges facing Airtel and the company had to come up with a strategy to retain customers and hold on to its leading positing in the India telecom market.
Settings
Related
Subject category:
Strategy and General Management
Published by:
IBS Center for Management Research
Length: 9 pages
Data source: Published sources