Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2000-02-14
Length: 26 pages
Data source: Field research
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Abstract
After a 15-year absence, the Royal Bank of Canada returned to Thailand in 1997. During a period of high economic instability, the bank must weigh the merits of Thailand versus other markets within Asia-Pacific. The case provides details on subsidiary start up costs (including staff, capital expenses) and requires decisions on organization/human resources issues as well as the best strategic approach to the market. There is a simplified Chinese version available ''9A98MC32''. There is a French version available ''9A98MF32''. There is a Taiwan-Traditional Chinese version available ''9A98MT32''.
About
Abstract
After a 15-year absence, the Royal Bank of Canada returned to Thailand in 1997. During a period of high economic instability, the bank must weigh the merits of Thailand versus other markets within Asia-Pacific. The case provides details on subsidiary start up costs (including staff, capital expenses) and requires decisions on organization/human resources issues as well as the best strategic approach to the market. There is a simplified Chinese version available ''9A98MC32''. There is a French version available ''9A98MF32''. There is a Taiwan-Traditional Chinese version available ''9A98MT32''.