Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2000-02-10
Length: 25 pages
Data source: Field research
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Abstract
Beijing Mirror Corporation owned the patent for a newly invented rearview mirror which eliminated the usual blind spot. At issue for the company was how to introduce the product to both the domestic and international markets. More specifically, should the company try to commercialize the technology independently, or via joint venture? Should they do so with a local or foreign company? What pricing, promotional and distribution approaches made sense? What is their resource position relative to these decisions? There is a simplified Chinese version available ''9A98MC33''.
Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 1999-03-25
Length: 9 pages
Data source: Field research
Simplified Chinese language
Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Length: 15 pages
Data source: Field research
About
Abstract
Beijing Mirror Corporation owned the patent for a newly invented rearview mirror which eliminated the usual blind spot. At issue for the company was how to introduce the product to both the domestic and international markets. More specifically, should the company try to commercialize the technology independently, or via joint venture? Should they do so with a local or foreign company? What pricing, promotional and distribution approaches made sense? What is their resource position relative to these decisions? There is a simplified Chinese version available ''9A98MC33''.
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Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 1999-03-25
Length: 9 pages
Data source: Field research
Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Length: 15 pages
Data source: Field research