Subject category:
Ethics and Social Responsibility
Published by:
Amity Research Centers
Length: 12 pages
Data source: Published sources
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https://casecent.re/p/155077
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Abstract
Food and Agriculture Organization (FAO) report of 2011, revealed that annually nearly 1.4 billion tons of food was being wasted at a time when one among every nine people starved in the absence of adequate food supply. On top of that, food waste was a major source of environmental pollution. To address this global ethical, environmental, and economic challenge, the world leaders across political and business backgrounds came forward to form a coalition, called Champions 12.3. In the year 2017, IKEA, one of the iconic brands in furniture business, decided to join this league. As food had been one of the major instruments to strategise IKEA's core business, it believed it could make positive contribution by being part of this movement against food waste. IKEA found multiple possibilities of gain by embracing this food waste challenge. But, for that how would it design its 'Food is Precious' campaign to drive its mission to reduce 50% of food waste in IKEA's in-house restaurants and bistros? Would IKEA's presence help the movement to gather further momentum?
Subject category:
Ethics and Social Responsibility
Published by:
Amity Research Centers
Length: 6 pages
Data source: Published sources
About
Abstract
Food and Agriculture Organization (FAO) report of 2011, revealed that annually nearly 1.4 billion tons of food was being wasted at a time when one among every nine people starved in the absence of adequate food supply. On top of that, food waste was a major source of environmental pollution. To address this global ethical, environmental, and economic challenge, the world leaders across political and business backgrounds came forward to form a coalition, called Champions 12.3. In the year 2017, IKEA, one of the iconic brands in furniture business, decided to join this league. As food had been one of the major instruments to strategise IKEA's core business, it believed it could make positive contribution by being part of this movement against food waste. IKEA found multiple possibilities of gain by embracing this food waste challenge. But, for that how would it design its 'Food is Precious' campaign to drive its mission to reduce 50% of food waste in IKEA's in-house restaurants and bistros? Would IKEA's presence help the movement to gather further momentum?
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Subject category:
Ethics and Social Responsibility
Published by:
Amity Research Centers
Length: 6 pages
Data source: Published sources