Spanish language
Subject category:
Knowledge, Information and Communication Systems Management
Published by:
HEC Montreal Centre for Case Studies
Version: March 2015
Length: 21 pages
Data source: Published sources
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https://casecent.re/p/155242
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Abstract
This is a Spanish version. This case study describes how Fiat Brazil developed a collaborative platform that combines crowdsourcing, open innovation and creative commons in order to develop a 'futuristic concept car' called Fiat Mio. Over 15 months, the Fiat Mio team managed interactions with 17,000 participants, from 160 different nationalities, and the selection and processing of more than 11,000 ideas. When Fiat Mio was launched in December 2010 at the Sao Paulo Auto Show, hundreds of people showed up to claim the prototype as their own.
Location:
Industries:
Subject category:
Knowledge, Information and Communication Systems Management
Published by:
HEC Montreal Centre for Case Studies
Version: March 2015
Length: 19 pages
Data source: Published sources
About
Abstract
This is a Spanish version. This case study describes how Fiat Brazil developed a collaborative platform that combines crowdsourcing, open innovation and creative commons in order to develop a 'futuristic concept car' called Fiat Mio. Over 15 months, the Fiat Mio team managed interactions with 17,000 participants, from 160 different nationalities, and the selection and processing of more than 11,000 ideas. When Fiat Mio was launched in December 2010 at the Sao Paulo Auto Show, hundreds of people showed up to claim the prototype as their own.
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Related
Subject category:
Knowledge, Information and Communication Systems Management
Published by:
HEC Montreal Centre for Case Studies
Version: March 2015
Length: 19 pages
Data source: Published sources