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Teaching note
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Reference no. UVA-M-0956TN
Subject category: Marketing
Authors: Luca Cian (Darden School of Business, University of Virginia); Jeffrey Boichuk (McIntire School of Commerce, University of Virginia); Madeline Gibson (McIntire School of Commerce, University of Virginia)
Published by: Darden Business Publishing
Originally published in: 2018
Version: 8 August 2018
Length: 9 pages
Data source: Field research
Share a link: https://casecent.re/p/155335
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Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • In-person
Case
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Reference no. UVA-M-0956
Subject category: Marketing
Authors: Gerry Yemen (Darden School of Business, University of Virginia); Luca Cian (Darden School of Business, University of Virginia); Jeffrey Boichuk (McIntire School of Commerce, University of Virginia)
Published by: Darden Business Publishing
Originally published in: 2018
Version: 20 August 2019
Revision date: 2-Sep-2019
Length: 17 pages
Data source: Field research
Topics: Health; Taste; New product; Food marketing; Positioning; Placement; Start-up; Consumer behavior; Brand; Consumer bias; Marketing; Branding; Consumer marketing; Market segmentation
View full details
Compact case
Case
-
Reference no. UVA-M-0957
Subject category: Marketing
Authors: Gerry Yemen (Darden School of Business, University of Virginia); Luca Cian (Darden School of Business, University of Virginia); Jeffrey Boichuk (McIntire School of Commerce, University of Virginia)
Published by: Darden Business Publishing
Originally published in: 2018
Version: 19 April 2018
Length: 3 pages
Data source: Field research
Topics: Health; Taste; New product; Food marketing; Marketing; Branding; Marketing research; Marketing strategy; New product development; Pricing
View full details

About

Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • In-person

Related

Case
-
Reference no. UVA-M-0956
Subject category: Marketing
Authors: Gerry Yemen (Darden School of Business, University of Virginia); Luca Cian (Darden School of Business, University of Virginia); Jeffrey Boichuk (McIntire School of Commerce, University of Virginia)
Published by: Darden Business Publishing
Originally published in: 2018
Version: 20 August 2019
Revision date: 2-Sep-2019
Length: 17 pages
Data source: Field research
Topics: Health; Taste; New product; Food marketing; Positioning; Placement; Start-up; Consumer behavior; Brand; Consumer bias; Marketing; Branding; Consumer marketing; Market segmentation
View full details
Compact case
Case
-
Reference no. UVA-M-0957
Subject category: Marketing
Authors: Gerry Yemen (Darden School of Business, University of Virginia); Luca Cian (Darden School of Business, University of Virginia); Jeffrey Boichuk (McIntire School of Commerce, University of Virginia)
Published by: Darden Business Publishing
Originally published in: 2018
Version: 19 April 2018
Length: 3 pages
Data source: Field research
Topics: Health; Taste; New product; Food marketing; Marketing; Branding; Marketing research; Marketing strategy; New product development; Pricing
View full details