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Abstract

This is part of a case series. The case describes how a visionary with limited resources was able to face the threats of large international companies. This was possible thanks to the creation of a wholesale distributor that later diversified into different lines of business and managed to grow along with international companies, with a different strategic focus.

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Abstract

This is part of a case series. The case describes how a visionary with limited resources was able to face the threats of large international companies. This was possible thanks to the creation of a wholesale distributor that later diversified into different lines of business and managed to grow along with international companies, with a different strategic focus.

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